Sharing news and commentary about education, careers, investing, and life.

Sharing news and commentary about education, careers, investing, and life.

Friday, January 4, 2008

Magical "Click-throughs"

I've been running a small experiment at this blog by randomly (and not randomly) adding "click-throughs" to the bottom of posts and then measuring how traffic patterns change at our blog.

Of course, the practical reason for adding the "click-throughs" is to drive more traffic from our imported Facebook notes to our actual blog, where we can measure that traffic. This matters because by having readers consume our material on the actual blog we're able to see what posts and subject matters resonate most positively (popularly?) with readers. In Facebook there isn't a tool yet to measure readership/clicks/etc and so we're not able to see if 50, 100, 200 or more people are reading the blog daily through Facebook Notes alone.

The results of the experiment? A weak (almost non) correlation between the "click-throughs" at the bottom and increased traffic on the blog. The problem is that it's difficult to control for differing content matter, timing via holidays/other matters, and other factors.

Any suggestions? For that matter, any ideas about click-throughs?

Here's another click through. This is intended to show you the rest of our great blog.

1 comment:

Anonymous said...

I personally love the click-throughs! I don't have the main blog's page bookmarked (I have an RSS feed), so the click-through at the bottom of each post is really convenient.

As far as facebook, I think it's vital to provide a way to access the original blog. I get people commenting on my imported notes and not on the "real deal," and I think that the click through could be used to encourage people to post comments publicly. -BW