Tyler Cowen on deciding how to trust sources (or why we trust them).
This got me thinking - the same thing applies when you're trying to get a business going. The parents and students we've signed up so far have all had to do the same thing: trust us. The good thing is that if you're qualified, sincere, hardworking, and continue providing value then the issue of trust generally takes care of itself. So this helps explain why College Knowledge has done well so far and why Tyler Cowen's blog Marginal Revolution continues to thrive.
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More on trust here.
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