If you haven't heard of Discover Your Inner Economist, you can read book reviews and notes around the internet. We're going to eschew a traditional book review to instead simply recommend the book because it was oftentimes very thought provoking.
The book used an additional marketing campaign that, to us, was pretty interesting. But we wonder: did it work? Tyler may be underestimating how many people lied to get the URL (and then perhaps ordered the book or maybe didn't even order at all). Regardless, the idea got some good coverage in the blogosphere and should get credit for taking a new approach to marketing.
Of course, if his marketing campaigns are this outside the box and innovative, you can imagine how much fun it can be to read the book; indeed, not only did the book make us think about some things in a new way, we greatly enjoyed the experience while also expanding my life knowledge. Check it out and let us know what you think!
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