On Expectations (and Managing Them)

"One of the skills every marketer (if not every person) needs to master is the art of managing expectations.

Managing expectations is a "Goldilocks" task--too high, and they'll be impossible to meet; too low, and they'll detract from your accomplishments; just right, and you'll be a hero. Of the potential pitfalls, high expectations are perhaps the most dangerous..."

Read more of Chris Yeh's post here.

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We've got some great reading over at our blog too, which was featured in Google's Blogs of Note!